Privacy Policy
Got Luxury Ride (“Got Luxury Ride,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect, how we use it, who we share it with, and the rights you have over your data — written in plain English, without legal filler.
This policy applies to gotluxuryride.com, our booking systems, SMS communications, and any other service channel operated by Got Luxury Ride, located at 830 School St, Suite 10, Napa, CA 94559.
1. Information We Collect
We collect information you provide directly and information collected automatically:
- Booking information: name, phone number, email address, pickup and drop-off addresses, flight or travel details, payment information, and special requests (e.g., child seats, accessibility needs).
- Communications: records of calls, emails, text messages, and WhatsApp messages exchanged with our reservations team.
- Website usage data: pages visited, device type, browser, approximate location, and referral source, collected automatically via cookies and analytics tools.
- Payment data: processed through our third-party payment processor; Got Luxury Ride does not store full credit card numbers on its own servers.
2. How We Use Your Information
- To schedule, confirm, and dispatch your chauffeured transportation.
- To communicate booking confirmations, chauffeur arrival updates, and receipts (by phone, email, SMS, or WhatsApp).
- To process payments, gratuity, and any applicable damage or cleaning fees.
- To improve our website, marketing, and service quality through aggregated, de-identified analytics.
- To comply with legal, insurance, and licensing obligations under our CPUC license (TCP-41898-A).
3. Cookies & Website Analytics
Our website uses cookies and similar technologies for:
- Essential functionality — booking forms, session management.
- Analytics — we use Google Analytics 4 (GA4) to understand aggregated site traffic and user behavior. GA4 data is used in de-identified, aggregate form and is not linked to your booking record.
- Advertising — conversion tracking for our marketing campaigns (e.g., Google Ads, Meta/Facebook Pages).
You can disable cookies in your browser settings at any time. Disabling cookies may affect booking form functionality. A cookie consent banner is presented to California and EU visitors in compliance with CCPA and GDPR requirements.
4. Third-Party Service Providers
We share limited data with trusted third parties strictly to deliver our service:
- MyLimoBiz — our reservation and dispatch management platform, which stores booking details (name, contact info, pickup/drop-off, payment) to coordinate chauffeur assignments.
- Payment processors — to securely process payments and refunds.
- Google Analytics 4 / Google Ads / Google Tag Manager — for website analytics and marketing performance measurement.
- SMS/communications providers—to deliver booking confirmations and chauffeur ETA updates via text message.
We do not sell your personal information to third parties for their own marketing purposes.
5. Booking Data Retention
We retain booking records (name, contact details, trip history, payment records) for 7 years, consistent with standard transportation industry recordkeeping and insurance requirements. Marketing communication preferences and website analytics data are retained per each platform’s standard retention windows (typically 14-26 months for GA4). You may request earlier deletion of your personal data, subject to Section 8 below and any legal retention obligations.
6. Your Privacy Rights (California CCPA & GDPR-Aligned)
If you are a California resident, you have the right under the CCPA to:
- Know what personal information we collect, use, and disclose.
- Request deletion of your personal information (subject to legal exceptions, such as records needed for insurance or tax purposes).
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information. Got Luxury Ride does not sell personal information.
- Non-discrimination for exercising your privacy rights.
If you are located in the European Economic Area or United Kingdom, we extend GDPR-aligned rights, including the right to access, rectify, erase, restrict processing of, or port your personal data, and the right to object to processing based on legitimate interest.
To exercise any of these rights, email reservations@gotluxuryride.com or call (833) 457-5466. We will respond within the timeframe required by applicable law (typically 30-45 days).
7. SMS Terms and Conditions
By providing your mobile number when booking or communicating with Got Luxury Ride, you consent to receive text messages related to your reservation, including confirmations, chauffeur ETA and arrival notifications, and customer service replies.
- Message frequency varies based on your booking activity.
- Message and data rates may apply.
- Text STOP at any time to opt out of SMS communications; text HELP for assistance.
- SMS opt-in information is not shared with third parties for marketing purposes.
- Opting out of SMS will not affect your ability to book by phone or email, but may limit our ability to send time-sensitive chauffeur arrival updates.
8. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including secure payment processing and restricted internal access to booking systems. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Got Luxury Ride’s services are not directed to children under 16, and we do not knowingly collect personal information from children. Bookings involving minors (e.g., prom transportation) must be made by a parent or legal guardian.
10. Changes to This Policy
We may update this Privacy Policy periodically. The “Effective Date” above reflects the most recent revision. Material changes will be posted on this page.